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Madhu Dadi

AI Developer & Marketing Analytics Leader

AI consultant and ML engineer with 9+ years of experience delivering generative AI consulting, LLM applications, and RAG systems that drive measurable business outcomes. I specialize in AI strategy consulting, AI automation, marketing analytics, and full-stack product delivery using Python, FastAPI, Next.js, TypeScript, and cloud-native architecture. Open to freelance, consulting, and collaboration opportunities.

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📧[email protected][email protected]
📍Visakhapatnam, India
✅Available for consulting & job opportunities
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About Me

Get to know me better

I am an AI consultant and ML engineer with 9+ years of hands-on experience designing and delivering production-grade AI systems for enterprises and growth-focused teams. My work spans AI consulting services, machine learning consulting services, marketing analytics, and full-stack product engineering built for reliability, speed, and business impact.

I specialize in generative AI consulting services, LLM consulting, and RAG development services, helping teams turn complex ideas into practical products. This includes AI agent development services, AI chatbot development services, marketing analytics consulting, and AI integration services that improve decision-making, automate workflows, and reduce operational friction.

From an engineering perspective, I build end-to-end solutions across data pipelines, model orchestration, backend APIs, and modern web interfaces. My core stack includes Python, FastAPI, SQL, Next.js, React, and TypeScript, with a focus on observability, performance, security, and maintainable architecture.

I approach every engagement with an outcome-first mindset: understand the business context deeply, design the right system, and ship with clear metrics for success. If you are looking for an AI consultant in India for enterprise AI consulting, AI transformation consulting, marketing analytics, or product-focused delivery, I bring strategy and execution together. Available for freelance projects, consulting engagements, and full-time roles.

30%
New Customer Growth
20%
Churn Rate Reduction
15%
Brand Awareness Lift
9+
Years Experience

Quick Answers

Fast answers for hiring and collaboration decisions

What can Madhu build?

Madhu Dadi builds AI & LLM Application Development, Marketing Analytics & Decision Intelligence, Full-Stack Web Product Development, and production-ready full-stack AI applications.

Browse case studies

Which industries has he worked in?

Madhu Dadi has delivered work across healthcare, travel-tech, media and marketing, software services with 9+ years of practical delivery.

Highlighted projects: 2

Does he have a blog?

Yes, Madhu writes a technical blog on AI engineering, RAG systems, and full-stack product delivery at madhudadi.in/blog.

Read articles

How can I hire or collaborate?

Use the contact section for direct outreach, or connect on LinkedIn for project discussions and consulting.

Contact now

Work Experience

My professional journey

Senior Analytics Manager

Novartis

•Full-time
Mar 2023 - Present•Hyderabad, India

Led the digital analytics strategy and analytics for Novartis Patient Support Services, ensuring data-driven decision-making across digital platforms to enhance patient engagement and support services.

Key Responsibilities:

  • Led the digital analytics strategy and analytics for Novartis Patient Support Services, ensuring data-driven decision-making across digital platforms to enhance patient engagement and support services.
  • Developed and implemented key performance indicators (KPIs) and metrics to track the success and impact of digital initiatives, contributing to the optimization of patient support programs.
  • Collaborated with cross-functional teams (marketing, IT, patient support, and analytics) to drive the integration of digital analytics into business processes and achieve project goals.
  • Managed end-to-end digital analytics initiatives, from data collection and analysis to actionable insights and reporting, ensuring alignment with organizational objectives.
  • Trained and mentored team members in digital analytics best practices, fostering a data-centric culture within the Patient Support Services team.
  • Presented analytical findings and strategic recommendations to senior leadership, facilitating informed decision-making and business growth within the Patient Support Services division.
  • Utilized advanced analytics tools (e.g., Google Analytics, Power BI, Advanced Modelling, etc.) to measure and improve digital engagement, patient satisfaction, and operational efficiency.

Achievements:

  • Received Best performer of the Quarter (Q1 2024) in Novartis.

Marketing Analytics Manager

RedBus (MMT Group)

•Full-time
Jun 2022 - Mar 2023•Bangalore, India

Led the Marketing Analytics team at redBus to provide measurement solutions for ATL, BTL and Digital Campaigns across India, Malaysia, Indonesia and Singapore.

Key Responsibilities:

  • Handled the planning, execution and optimization of brand campaigns on Facebook, Programmatic and Google ads.
  • Performed impact analysis and reporting of the brand campaigns across all redBus markets (India, Malaysia, Indonesia and Singapore) and helped in increasing the Brand awareness by 15%.
  • Handled the Planning and Strategy for the CLM campaigns (Email, WhatsApp, SMS, PNs) and reducing the churn rate by 20%.
  • Led the Marketing Analytics team in redBus to provide measurement solutions for ATL, BTL and Digital Campaigns.
  • Created Brand Playbooks for Digital, Social and Owned media to effectively optimise the campaign budgets and increase the ROI of Brand initiatives.

Achievements:

  • Received the Best performer of the Quarter (Q3 Trailblazer) award for creating the best campaign strategy, which resulted in 30% growth in new customers.

Analytics Manager

GroupM (WPP Media)

•Full-time
Sep 2020 - May 2022•Gurgaon, India

Led Google Ads Data Hub projects across GroupM agencies for top 5% clients, performing frequency reach analysis, brand lift studies, and 1st party data solutions.

Key Responsibilities:

  • Led the Google Ads Data Hub projects across GroupM agencies and worked for the top 5% of the clients of GroupM.
  • Performed frequency reach analysis to find the optimal number of exposures of ads in a cost-effective way.
  • Performed brand lift study, identified the most optimal consumer journey from first touch point to last touch point and measured the performance in terms of conversion lift.
  • Brought awareness of 1st party data solutions to increase the targeting by using cluster analysis, cost benefit analysis and pricing analytics to the clients.

Achievements:

  • Received the best performer of the year 2020-2021 award in GroupM.
  • Selected for Prestigious WPP NextGen program in GroupM.
  • Increased the margins of the GroupM campaigns by 10-15%.

Web Developer and Penetration Tester

Absolinsoft

•Full-time
May 2016 - Jul 2018•Visakhapatnam, India

Performed website analytics, SEO, SMM and SEM campaigns using descriptive and predictive modelling to improve traffic and engagement.

Key Responsibilities:

  • Performed analysis on websites using Google Analytics to improve traffic and worked on SEO, SMM and SEM Campaigns using Descriptive and Predictive modellings and decreased the bounce rate by 25%.
  • Strategized, planned and executed social media campaigns across all platforms including Instagram and Facebook.
  • Implemented, Analyzed and Optimized organic and paid search engine marketing activities and increase the CTR by 20%.
  • Formulated and documented the project/product plan for web applications.

Education

My academic background

Master of Business Administration

Indian Institute of Management (IIM), Amritsar

Marketing & Analytics

Jul 2018 - Feb 2020

Batchelor of Technology

MVGR College of Engineering

Electrical and Electronics Engineering

May 2012 - May 2016

Featured Projects

Some of my best work

Technical Blog
Education

Technical Blog

In-depth articles on AI, RAG, and Modern Web Engineering

Next.jsTypeScriptTailwind CSSAI Assistant
Case StudyLive Demo
Udemy Enroller using FastAPI
web-app

Udemy Enroller using FastAPI

Udemy Enroller build on FastAPI

Google AnalyticsPythonGitHubREST API Design+2
Case StudyLive DemoGitHub

Certifications

Professional credentials and certifications

April 7, 2026

CERTIFICATE

for

Ultimate RAG Bootcamp Using Langchain, LangGraph & Langsmith

Udemy

Credential ID:

UC-108879e5-e8bb-49fd-bf5a-3b04299802e9

Verify Credential

February 1, 2026

CERTIFICATE

for

Complete Data Science, Machine Learning, DL, NLP Bootcamp

Udemy

Credential ID:

UC-2c133425-fc3d-4d86-89e5-6499c0e3669f

Verify Credential

June 7, 2025

CERTIFICATE

for

Microsoft Certified: Azure AI Fundamentals

Microsoft

Credential ID:

838CB018ADDA8DC8

Verify Credential

May 12, 2025

CERTIFICATE

for

MongoDB Python Developer Path

MongoDB Inc.

Credential ID:

MDBdjgyu6syfv

Verify Credential

May 9, 2025

CERTIFICATE

for

GitHub Actions Professional Certificate

GitHub

Valid Until: May 9, 2028

Credential ID:

b94f1c7e-6a06-4cd8-ad3b-2ec9012d27e3

Verify Credential

May 6, 2025

CERTIFICATE

for

DataIku Core Designer

Certification in end-to-end analytics workflow design and execution.

DataIku Core Designer badge

DataIku

DataikuAnalytics

Credential ID:

bm4dvx7mymim

Verify Credential

Services

What I can do for you

Featured Services

AI & LLM Application Development

AI & LLM Application Development

End-to-end generative AI consulting and LLM product development including RAG systems, AI agents, and chatbots that deliver measurable business outcomes.

I design and build production-grade AI systems using Large Language Models, retrieval-augmented generation, and agentic workflows. From architecture design to deployment, I help teams implement AI solutions that automate processes, improve decision-making, and create new product capabilities. Every engagement includes evaluation frameworks, guardrails, and monitoring to ensure reliable performance in production.

Key Features:

  • RAG pipeline architecture and implementation
  • LLM strategy and model selection
  • AI agent and workflow automation
  • Chatbot and conversational AI development
  • Production deployment and monitoring

Pricing

$2,500/project

Starting from $2,500 depending on scope and complexity

Timeline

3-8 weeks

PythonOpenAI APILangChainFastAPINext.js
Marketing Analytics & Decision Intelligence

Marketing Analytics & Decision Intelligence

Campaign analytics, attribution modeling, marketing dashboards, and decision support systems that turn marketing data into competitive advantage.

With deep experience across Novartis, redBus, and GroupM, I build analytics solutions that help marketing teams understand performance, optimize spend, and make faster decisions. Services include campaign measurement frameworks, automated reporting pipelines, attribution models, and executive dashboards tailored to your business context.

Key Features:

  • Campaign performance analytics and reporting
  • Marketing attribution modeling
  • Executive and operational dashboards
  • Data pipeline automation
  • A/B testing and experimentation analysis

Pricing

$2,000/project

Starting from $2,000 depending on data sources and complexity

Timeline

2-6 weeks

SQLPythonSnowflakeGoogle AnalyticsDataiku
Full-Stack Web Product Development

Full-Stack Web Product Development

Modern web applications from concept to deployment using React, Next.js, TypeScript, and cloud-native backends built for scale.

I build complete web products with clean architecture, responsive design, and production-ready deployment. From internal tools to customer-facing platforms, I handle frontend, backend, API design, database modeling, and DevOps. Every project is built with SEO, performance, and maintainability in mind.

Key Features:

  • Full-stack application development
  • REST and GraphQL API design
  • Database architecture and optimization
  • Performance and SEO optimization
  • Cloud deployment and CI/CD

Pricing

$3,000/project

Starting from $3,000 depending on product scope

Timeline

4-12 weeks

Next.jsTypeScriptReactFastAPIPostgreSQL

Get In Touch

Wherever you are in the world, let's work together on your next project.

Contact Information

📧

Email

Send me an email
📱

Phone

+91 9985422444
📍

Location

Visakhapatnam, India

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