Madhu Dadi Credentials — AI, RAG, GA4 & Analytics Certifications
Factual, verifiable proof of professional competencies, academic history, quarter achievements, and verified certification registries.
Curated PDF Resume
Download a clean, printer-friendly PDF containing comprehensive project history and technical details.
Verified Proof & Achievements
Consolidated matrix of active third-party credentials and professional performance recognitions.
| Type | Proof / Achievement | Verification Link |
|---|---|---|
| Credential | Ultimate RAG Bootcamp | Udemy Credential |
| Credential | Azure AI Fundamentals | Microsoft Credential |
| Credential | MongoDB Python Developer Path | MongoDB Credential |
| Credential | GitHub Actions Professional | Credly Badge |
| Credential | Dataiku Core Designer | Skilljar Verification |
| Award | Best Performer of the Quarter Q1 2024 | Novartis Context |
| Award | Q3 Trailblazer, redBus | redBus Context |
| Award | Performer of the Year 2020–21, WPP NextGen | GroupM Context |
Verified Registries
Official licensing details and credentials retrieved directly from professional issuer databases.
Ultimate RAG Bootcamp, LangChain, LangGraph, LangSmith
Issued by Udemy
ID: UC-108879e5-e8bb-49fd-bf5a-3b04299802e9
Issue Date: 2026-04-07
Complete Data Science, ML, DL, NLP Bootcamp
Issued by Udemy
ID: UC-2c133425-fc3d-4d86-89e5-6499c0e3669f
Issue Date: 2026-02-01
Azure AI Fundamentals
Issued by Microsoft
ID: 838CB018ADDA8DC8
Issue Date: 2025-06-07
MongoDB Python Developer Path
Issued by MongoDB
ID: MDBdjgyu6syfv
Issue Date: 2025-05-12
GitHub Actions Professional
Issued by GitHub
ID: b94f1c7e-6a06-4cd8-ad3b-2ec9012d27e3
Issue Date: 2025-05-09
Dataiku Core Designer
Issued by Dataiku
ID: bm4dvx7mymim
Issue Date: 2025-05-06
Certification in end-to-end analytics workflow design and execution.
Awards & Recognition
Quarterly and annual performance awards proving commercial impact and lead engineering execution.
Novartis
Best Performer of the Quarter Q1 2024
Awarded for lead engineering role in designing Novartis' global Patient Support warehouse telemetry. Mapped complex patient onboarding workflows, established strict schema validation checks, and delivered highly trusted operations dashboards for senior leaders.
redBus
Q3 Trailblazer
Recognized for architecting redBus' campaign measurement and transaction CAC attribution databases. Unified disparate multi-million dollar marketing campaigns under a structured, source-of-truth SQL analytics layer.
WPP NextGen (GroupM)
Performer of the Year 2020–21
Awarded for exceptional engineering delivery during Google Ads Data Hub (ADH) pilot integrations. Developed secure SQL attribution pipelines, preserving cross-channel insights under GDPR-compliant criteria.
Professional Work History
Chronological career timeline detailing engineering positions and primary telemetry milestones.
Novartis
Senior Analytics Manager
Lead digital analytics strategy for Novartis Patient Support Services, driving data-informed decisions across patient-engagement platforms.
- Led the digital analytics strategy and analytics for Novartis Patient Support Services, ensuring data-driven decision-making across digital platforms to enhance patient engagement and support services.
- Developed and implemented key performance indicators (KPIs) and metrics to track the success and impact of digital initiatives, contributing to the optimization of patient support programs.
- Collaborated with cross-functional teams (marketing, IT, patient support, and analytics) to drive the integration of digital analytics into business processes and achieve project goals.
- Managed end-to-end digital analytics initiatives, from data collection and analysis to actionable insights and reporting, ensuring alignment with organizational objectives.
- Trained and mentored team members in digital analytics best practices, fostering a data-centric culture within the Patient Support Services team.
- Presented analytical findings and strategic recommendations to senior leadership, facilitating informed decision-making and business growth within the Patient Support Services division.
- Utilized advanced analytics tools (e.g., Google Analytics, Power BI, Advanced Modelling, etc.) to measure and improve digital engagement, patient satisfaction, and operational efficiency.
- Best Performer of the Quarter, Q1 2024
redBus (MakeMyTrip Group)
Marketing Analytics Manager
Led measurement for ATL, BTL, and digital campaigns across India, Malaysia, Indonesia, and Singapore. Built brand playbooks and CLM strategy.
- Handled the planning, execution and optimization of brand campaigns on Facebook, Programmatic and Google ads.
- Performed impact analysis and reporting of the brand campaigns across all redBus markets (India, Malaysia, Indonesia and Singapore) and helped in increasing the Brand awareness by 15%.
- Handled the Planning and Strategy for the CLM campaigns (Email, WhatsApp, SMS, PNs) and reducing the churn rate by 20%.
- Led the Marketing Analytics team in redBus to provide measurement solutions for ATL, BTL and Digital Campaigns.
- Created Brand Playbooks for Digital, Social and Owned media to effectively optimise the campaign budgets and increase the ROI of Brand initiatives.
- Q3 Trailblazer, 30% new-customer growth
GroupM (WPP)
Analytics Manager
Led Google Ads Data Hub projects for top-5% GroupM clients: frequency reach, brand lift studies, and first-party data activation.
- Led the Google Ads Data Hub projects across GroupM agencies and worked for the top 5% of the clients of GroupM.
- Performed frequency reach analysis to find the optimal number of exposures of ads in a cost-effective way.
- Performed brand lift study, identified the most optimal consumer journey from first touch point to last touch point and measured the performance in terms of conversion lift.
- Brought awareness of 1st party data solutions to increase the targeting by using cluster analysis, cost benefit analysis and pricing analytics to the clients.
- Performer of the Year 2020-21 - WPP NextGen
Absolinsoft
Web Developer and Penetration Tester
Web analytics, SEO, SMM, and SEM with descriptive and predictive modelling. Reduced bounce 25%, lifted CTR 20%.
- Performed analysis on websites using Google Analytics to improve traffic and worked on SEO, SMM and SEM Campaigns using Descriptive and Predictive modellings and decreased the bounce rate by 25%.
- Strategized, planned and executed social media campaigns across all platforms including Instagram and Facebook.
- Implemented, Analyzed and Optimized organic and paid search engine marketing activities and increase the CTR by 20%.
- Formulated and documented the project/product plan for web applications.
- Foundations in analytics + engineering
Public Projects & Code Proof
Verifiable full-stack and AI software solutions mapping search-citable codebases to client outcomes.
Adticks
AI Visibility & SEO Auditing Platform
Technical Blog
RAG-Powered Learning Platform with AI Assistant
Udemy Enroller
FastAPI Browser-Workflow Automation
Academic Profile
Undergraduate degrees and university certifications.
Indian Institute of Management (IIM), Amritsar
Master of Business Administration
Marketing & Analytics
2018 – 2020
MVGR College of Engineering
Bachelor of Technology
Electrical and Electronics Engineering
2012 – 2016
External Portals
Citable external profiles displaying active open-source updates and technical writings.
GitHub
Open-source projects, automation utilities, and code patterns.
Professional background, verified credentials, and client references.
DEV Community
Technical articles covering FastAPI, Next.js, and RAG systems.
Peerlist
Work verification history, professional profile, and product launches.
Verification Notes
Credential IDs and verification links are mapped to their issuing platforms where available. This page is maintained as a source of truth for Madhu Dadi’s professional certifications, awards, work history, and public project proof.