Skip to content

India Regional Profile: Operating from Visakhapatnam, Andhra Pradesh. Providing AI consulting, Next.js engineering, and RAG architectures for businesses across Hyderabad, Bangalore, and all of India.

AI Consulting Services in India

Based in Visakhapatnam, Andhra Pradesh, Madhu Dadi provides end-to-end AI engineering and marketing analytics consulting to startups and enterprises across India — including Hyderabad, Bangalore, Mumbai, Delhi NCR, Chennai, and Pune. With 9+ years of experience spanning Novartis, redBus, GroupM (WPP), and Absolinsoft, he brings production-grade LLM/RAG architectures, AI agent development, FastAPI backends, and Next.js full-stack products to Indian businesses scaling their digital operations.

Whether you are a SaaS startup in Koramangala, a fintech firm in HITEC City, or an e-commerce brand in Noida — the core challenge is the same: turning complex AI and data infrastructure into measurable business outcomes. Madhu specializes in building retrieval-augmented generation (RAG) pipelines for Indian enterprise knowledge bases, deploying server-side GTM and GA4 / BigQuery analytics stacks for multi-region campaigns, and shipping production Next.js applications optimized for Indian mobile-first audiences.

Hyderabad & Bangalore

Serving the major Indian tech hubs. AI agent development, RAG pipelines, and marketing analytics for SaaS, fintech, and e-commerce companies in South India.

Mumbai, Delhi NCR & Pan-India

Remote-first consulting for enterprises across India. Full-stack AI product development, GA4/BigQuery analytics, and production LLM applications delivered end-to-end.

Available for new projects

Madhu Dadi - Build reliable AI agents & analytics infrastructure.

Previously built systems at

  • Novartis
  • redBus
  • GroupM (WPP)
  • Absolinsoft
Portrait of Madhu Dadi, AI & Marketing Analytics Engineer

Let's build something meaningful.

AI · LLM · RAG · Analytics · Full-stack

Direct Answer

Who is Madhu Dadi?

Madhu Dadi is an AI and marketing analytics engineer based in Visakhapatnam, India. He builds production LLM/RAG applications, AI agents, FastAPI/Next.js products, and analytics systems.

With 9+ years of experience across Novartis, redBus, GroupM (WPP), and Absolinsoft, he specializes in high-confidence data pipelines, secure workflow automation, and sophisticated search-intent architectures.

9+

AI, analytics, and product engineering experience

10,000+

Parallel SEO/AEO/GEO audit capability built for Adticks

20,000+

Automated browser workflow executions logged

4 domains

Healthcare, travel-tech, media, and SaaS/product engineering

Selected work

Case studies: AI, RAG & full-stack engineering.

Adticks search and AI visibility measurement platform, designed and built by Madhu Dadi.

SaaS - SEO / AEO / GEO

Adticks - Real-time AI Visibility & SERP Intelligence Platform

Real-time AI Visibility & SERP Intelligence Platform

Crawls 10,000+ pages in parallel with Playwright. Compares server HTML to the rendered DOM. Returns a ranked fix list for SEO, AEO, and GEO. Audits that took a week now take an afternoon.

Next.jsReactTailwind CSSFastAPIPostgreSQLRedisCeleryPlaywright
Technical Blog case study preview showing a RAG-powered learning platform and AI assistant by Madhu Dadi.

Education - RAG / AI assistant

Python & AI Learning Platform

Python & AI Learning Platform with AI Assistant

A series-based tech blog with an assistant that has actually read the blog. Vector-grounded answers with citations. Instant in-page search. Designed for both human readers and AI-assisted retrieval.

Next.jsTypeScriptTailwind CSSFastAPIRAGVector DB
Udemy Enroller platform preview showing async browser-workflow orchestration.

Production FastAPI Automation Platform

Udemy Enroller via FastAPI

Automated Course Enrollment System via FastAPI Automation Platform

Udemy Enroller is a live production FastAPI and Playwright automation platform that orchestrates asynchronous workflow runs, bounded worker concurrency, secure session-state handling, telemetry logging, and background processing with Celery, Redis, PostgreSQL, and Docker.

PythonFastAPICeleryRedisGitHub ActionsGoogle Analytics

Services

Generative AI & engineering services.

Generative AI & LLM Application Development

Production-grade generative AI applications, bespoke custom chat interfaces, and LLM integrations built for reliability. Not just happy-path demos.

  • Bespoke LLM application orchestration
  • Structured output pipelines (Pydantic, JSON Schema)
  • Prompt engineering & versioned prompt management
  • Hallucination guardrails & security checks
PythonOpenAIAnthropicLangChainFastAPI
Explore Generative

RAG System Development

High-precision Retrieval-Augmented Generation engineering, enterprise semantic search, vector storage, and advanced hybrid search tuning.

  • Hybrid search tuning & cross-encoder reranking
  • Context-aware chunking & extraction ETL pipelines
  • Vector database optimization and scaling
  • Citation verification & factuality audit protocols
PineconeQdrantPostgres (pgvector)PythonLlamaIndex
Explore RAG

AI Agent Development

Agentic workflows, task planners, tool calling, and multi-agent systems with guardrails, logs, and human approval gates for complex business tasks.

  • LangGraph state-machine orchestrations
  • Tool calling with sandboxed execution and approval controls
  • Task planning, decomposition & self-correction
  • Agentic evaluation frameworks (Evals)
LangGraphPythonOpenAI Function CallingCrewAI
Explore AI

Marketing Analytics & Decision Intelligence

Custom marketing pipelines, attribution modeling, customer lifetime value prediction, and decision-support systems that connect engineering to revenue.

  • Multi-touch attribution models (MTA)
  • Customer lifetime value (CLV) predictive modeling
  • Marketing mix modeling (MMM) integration
  • Automated cohort and funnel analysis
SQLPythonBigQuerydbtPandas
Explore Marketing

GA4 & BigQuery Analytics Consultant for Campaign Measurement

End-to-end server-side tracking, GA4 custom schemas, Google Cloud BigQuery warehouses, and campaign measurement workflows that leaders trust.

  • Server-side Google Tag Manager (sGTM) setup
  • Custom GA4 telemetry schemas & event structures
  • Google Cloud BigQuery warehouse integrations
  • Automated campaign performance dashboards
GA4BigQuerySQLPythonGoogle Tag Manager
Explore GA4

Full-Stack AI Product Development

Complete web applications combining Next.js frontends, FastAPI backends, secure Postgres schemas, and production AI integrations.

  • Responsive Next.js interfaces with accessible layouts and production-ready interaction patterns
  • High-performance FastAPI backends with Pydantic schemas
  • Robust relational database design & migrations in Postgres
  • Production-grade CI/CD and secure containerized deployment
Next.jsFastAPITypeScriptPostgresTailwind CSS
Explore Full-Stack

Skills

The stack I work in every day.

AI / LLM

  • Generative AI
  • RAG
  • Agentic AI
  • LLM Orchestration
  • LangChain
  • MCPs
  • Machine/Deep Learning
  • NLP
  • MLOps
  • DevOps

Analytics

  • KPI frameworks
  • Marketing Mix Modeling
  • Hypothesis Testing
  • A/B Testing
  • Regression
  • Clustering
  • Boosting
  • Classification
  • Sentiment Analysis

Data / Cloud

  • Python
  • SQL
  • BigQuery
  • GCP (Cloud Functions, BigQuery)
  • AWS (S3, Lambda)
  • Big Data
  • Power BI
  • Tableau
  • Looker Studio

Marketing

  • Performance & Brand Marketing
  • Loyalty Analytics
  • Web Analytics
  • Product Recommendation
  • CLM
  • ATL/BTL/Digital measurement

Product

  • FastAPI
  • Next.js
  • PostgreSQL
  • Redis
  • Celery
  • Playwright
  • Tailwind CSS
  • GitHub Actions

Experience

Nine years across analytics and AI.

  1. Senior Analytics Manager · Novartis

    Mar 2023 to Present · Hyderabad, India

    Lead digital analytics strategy for Novartis Patient Support Services, driving data-informed decisions across patient-engagement platforms.

    ★ Best Performer of the Quarter, Q1 2024

  2. Marketing Analytics Manager · redBus

    Jun 2022 to Mar 2023 · Bangalore, India

    Led measurement for ATL, BTL, and digital campaigns across India, Malaysia, Indonesia, and Singapore. Built brand playbooks and CLM strategy.

    ★ Q3 Trailblazer, 30% new-customer growth

  3. Analytics Manager · GroupM (WPP)

    Sep 2020 to May 2022 · Gurgaon, India

    Led Google Ads Data Hub projects for top-5% GroupM (WPP) clients: frequency reach, brand lift studies, and first-party data activation.

    ★ Performer of the Year 2020-21 - WPP NextGen

  4. Web Developer and Penetration Tester · Absolinsoft

    May 2016 to Jul 2018 · Visakhapatnam, India

    Web analytics, SEO, SMM, and SEM with descriptive and predictive modelling. Reduced bounce 25%, lifted CTR 20%.

    ★ Foundations in analytics + engineering

FAQ

Frequently asked questions.

Python (FastAPI), TypeScript (Next.js, React), SQL (PostgreSQL, BigQuery), AI/LLMs (OpenAI, LangChain, RAG), and analytics tools (GA4, GTM).

Contact

Let's work together.

Have an AI, RAG, analytics, or full-stack product problem? Send me the problem statement, current stack, timeline, and desired business outcome. I will reply within 24 hours with whether I can help and what the best next step should be.